Celebrating Ballet’s REAL Series Cold Storage: Five Years of Innovation and Trust
It’s hard to believe that it’s been five years since Ballet launched our first product - the REAL Series Cold Storage Card in 2019. As we mark this significant milestone, we take pride in our journey and the remarkable achievements we've made along the way. Here’s a look back at our journey and the highlights that make Ballet stand out in the crypto asset space.
The Birth of the REAL Series: Solving Real Problems for Real People
It all began with our founder’s personal experiences…
“After spending over a decade in the cryptocurrency industry, I found myself facing the same frustrations that many users encounter today. Even with my background, the most popular products on the market were often too complex and intimidating for anyone without deep technical knowledge. I vividly remember one instance where it took me over 45 minutes just to set up a mainstream hardware wallet, and on another occasion, I was hit with a mandatory firmware upgrade prompt that took hours to resolve—an experience that left me feeling uneasy. Friends and neighbors frequently came to me for advice on how to safely store their cryptocurrency, but I struggled to recommend a straightforward, reliable solution.”
“It was through these experiences that I realized there had to be a better way—something simpler, something that anyone could use with confidence. This realization sparked the idea for the REAL Series. I envisioned a crypto storage solution that truly just works straight out of the box, making it accessible to everyone, regardless of their technical expertise.”
- Bobby Lee, Founder & CEO of Ballet
From Prototype to Perfection: Crafting the REAL Series with Care
“Creating the REAL Series was a journey filled with innovation and refinement. My team and I explored various design approaches, always with the goal of achieving an easy and safe solution that wouldn’t overwhelm users, especially new users. We knew that simplicity and security had to work together seamlessly. We tested multiple designs before finding the one that struck the perfect balance.”
“The choice of materials was another critical aspect of our development process. We experimented with various options, carefully selecting those that would ensure the product’s durability and longevity. We even conducted waterproofing tests to confirm the product’s resilience, ensuring it could stand the test of time—lasting 20 years or more.”
“The REAL Series you see today is the result of countless hours of thoughtful design and rigorous testing. It’s not just a product; it’s a cold storage solution that our customers can trust and rely on for years to come. This is the culmination of our dedication to making cryptocurrency storage simple, secure, and accessible for everyone.”
Inspired by the challenges and opportunities identified by our founder, we have transformed those insights into concrete achievements. Our commitment to unwavering security, user-friendly design, and continuous innovation drives everything we do.
Unwavering Security: No Hacks for Five Years
One of our most significant achievements over the past five years is maintaining an impeccable security record. Ballet has not experienced any hacks or user breaches since its inception. This steadfast record is a testament to our commitment to providing safe and secure self-custody for our users' crypto assets.
Simplicity Equals Safety: No Fund Loss Caused by User Error.
At Ballet, we value ease-of-use and safety. Our user-friendly design ensures that there are no complex operations. REAL Series cards are ready to use out of the box, avoiding complex setup processes that run the risk of user errors leading to asset loss. These easy-to-use cold storage cards provide peace of mind to our users, who know their assets are secure and easily accessible at any time. The simplicity of no-setup is truly unique and innovative in this crypto cold storage product category.
Giftable Crypto Assets: Over 10,000 Users Empowered
Ballet's giftable feature has revolutionized the way people share crypto assets. By making crypto assets physical, we've enabled over 10,000 users to gift cryptocurrency to friends and family effortlessly. This feature has not only expanded the overall reach of cryptocurrency, but also made it accessible to those who may not be familiar with the technical aspects of crypto.
Continuous Innovation: Enhancing User Experience
Our commitment to innovation has driven us to continually develop new products that enhance the user experience. Over the years, we've introduced various solutions such as REAL Series cold storage and Crypto Gift Cards. This year, we proudly launched our Physical Bitcoins, catering to market demand and enriching the collections of cryptocurrency enthusiasts and investors.
As we celebrate our fifth anniversary, we remain dedicated to our mission of making cryptocurrency easy and secure for everyone. We thank our users for their trust and support over the years, and we look forward to many more years of innovation and success.
Here's to the next chapter in Ballet's journey. Stay tuned for more exciting developments!
Thank you for being a part of our story.
