Why are we called Ballet?
We are Ballet.
A name that can throw off people at first glance.
Are we a Ballet dance troupe? Are we associated at all with an association of ballet dancers? Are we even a web3 company? Is it pronounced as baˈlā or ˈbalət or even bôlət?
We get your confusion and perplexed look when we introduce ourselves as Ballet. But once you understand the story behind Ballet, you’ll have a deeper appreciation for the unique choosing for it.
Below is a listed explanation behind the name of Ballet.
It truly is an elegant sounding name. The lack of any harsh vowels and short syllable count makes the word “ballet”’ easy to roll off the tongue. Best of all, it’s friendly sounding to ordinary people. We purposely didn’t pick an over-the-top techy name like that of our competitors. Doing so, would just put us in the same bucket as the words of “coin”, “bit”, “token”, “block”, and etc. Why not be different?
In an industry where so many new players are copycat’ing each other, uniqueness and differentiation will stand out from the rest. The same can be said for our wallets. They’re different and unique.
The name of “Ballet”’ is not associated or tied with any other FinTech or Crypto company, making way for us to dig a niche spot for our brand name. Surely, if nobody knew what Apple does, many would be flabbergasted by why a smart phone/computer company would call themselves “apple”.
We don’t need to be tied down to just being a crypto wallet. Our mission and goal is to make easy & safe to use products for the digital world. With wallets being one of them.
“Ballet” is pronounced similarly universally in many languages.
Let’s take Spanish for starters. In Spanish, “ballet” is literally translated as “el ballet” or just “ballet”.
In Chinese, “ballet” is pronounced as “bālěi”.
In French, “ballet” is pronounced as “le ballet” or also simply as “ballet”.
In Russian, “ballet” is pronounced as “balet”.
The similar pronunciation can be found in other languages as well. We’re not language experts here but we’d think you find it also intriguing how the word “ballet” is similar sounding across the globe.
The word “ballet” is also a great name to appeal to the female audience, which lacks representation in the male-dominated crypto industry. Diversification is going to be a leading characteristic in our mission in bringing mass adoption to the industry. We’re at a pivotal point in this stage where everyone needs to be involved and not just the OGs.
Many find it hard to find how the name of “Ballet” resonates with the crypto & web3 industry. But the name doesn’t always need to be techy sounding. If we’re going to push forth this industry into the mainstream, adopting mainstream elements should be a common practice we need to indulge. Ballet as a dance is internationally regarded as one of the standard forms of dancing, which is what we hope to become as well. Not the dancing part, but rather the international standard aspiration of becoming the mainstream web3 wallet. The analogy of a ballet dance looking elegant and flawless at first glance but technically sophisticated behind the scenes can also be thought of for the Ballet wallet. It’s designed and engineered to abstract any of the difficulties for the end user in producing a safe & easy web3 onboarding experience.
And remember, although Ballet is the name, self-custody is the game.
Ballet is a U.S. company that provides simple and secure cryptocurrency storage solutions for the global mainstream market. Ballet is the team behind the world’s first multi-currency, non-electronic, physical crypto wallet. The company was founded in 2019 by Bobby Lee and an international team of cryptocurrency industry veterans. Ballet is headquartered in Las Vegas, Nevada in the United States, and has an office in Shanghai, China.
For more on our products please check us out at: https://www.ballet.com/
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